Pontus Wärnestål (he/him) is an award-winning Service Designer and Human-Computer Interaction researcher, with 20+ years of work and research experience in User Experience, Service Design, and Human-Centered AI. He is the author of 40+ scientific papers and books, including "Designing AI-Powered Services" which is used by several design and HCI education programs. Pontus currently serves as Deputy Professor at Halmstad University in Sweden.
As AI transitions from hype to a core component of service and UX design, there’s an urgent need for designers to treat AI as a new material for innovation, crafting experiences that not only captivate end-users but also enhance internal efficiency in the organization. This strategic approach enables designers to deliver quick wins while laying the groundwork for long-lasting value. Focusing on us...